14 May Too Much or Too Little
Whether you’re delivering an elevator speech (self introduction), pitching for new business, or speaking on your topic area, you need to decide what is relevant to the audience, and what will make them see what it is you’re talking about.
However, when you first construct your content, don’t worry about length. Include what you believe is important and test it out. Once you hear your “draft” you will be better able to edit it down on the second pass.
Then err on the side of brevity. Make sure that the pacing and momentum of your content keeps an audience or client engaged. Too much detail, or speaking in generalities is the fastest way to lose anyone’s attention. And once lost, it is almost impossible to regain.