31 Dec I’m no Expert
Rick Rubin, called “The Guru,” sports a long beard and bare feet. But this music producer has clients including Jay-Z, Adele, and The Red Hot Chili Peppers. Rubin says he doesn’t know how to run a mixing board. That’s because Rubin doesn’t rely on technical expertise. It’s his creativity and ear that clients want.
When Johnny Cash had lost confidence in himself, he was reduced to singing in dinner theatre. Rubin heard him and invited Cash to his house, where the country music star sat on a sofa and sang old songs. Rubin encouraged Cash do a simple solo album playing his guitar. Cash’s career rebounded and they eventually produced seven albums together. Rubin says that awareness, discernment and trusting in your own taste is key to the creative act.
Many allow their fear of not being an expert to keep them from speaking on their topic. Yes, the entry fee for being a professional is a modicum of technical skill, but having street smarts, insights and creativity is more important than a string of professional titles, certifications, or degrees. Note: Experts are often constrained by myopic thinking and rarely innovate.
For the New Year, look inward and find your authentic voice and perspective. Let those qualities infuse how you express yourself. Happy Creative New Year.
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