06 Dec The Importance of Being an Authentic and Genuine Speaker
Many women are reluctant to speak if they haven’t reached the top of their field or don’t have a mission. They also tend to have an aversion to the idea of “selling.” But the old-fashioned way of selling doesn’t work for anyone. The best way to convince someone to do business with you is to build relationships, express a genuine concern, and put yourself in her shoes. Top salespeople form strategic alliances that benefit both parties. They’re authentic, they’re great listeners, and they ask probing questions. Even when it’s difficult, they do what’s best for the client.
The same holds true for public speakers. The outstanding ones are authentic and seem to genuinely care about their subject. Their tone is conversational, rather than professorial or affected. Audiences feel as if the speaker is having a dialogue with them, even though they are separated by a stage, conference table, or PowerPoint presentation. The best speakers share what’s true for them and want the audience to take away something valuable.
What are you passionate about, experienced in, or driven to share with the world? After training every personality and communication type, I know anyone can learn the techniques for delivering powerful presentations. But what transforms speakers from ordinary to extraordinary is the desire to reach more than one person at a time.
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