19 Apr LIGHTNING FIX
The Museum of Indian Arts and Culture in Santa Fe has an exhibit featuring South-western inhabitants who adapted to this harsh environment. The Hopi people in Arizona have practiced dryland corn farming for between two and three thousand years. Although rain is necessary to grow crops, lightning is the catalyst. Lightning transforms nitrogen in the air into a form that feeds plant roots when rain delivers it to earth. (i.e. lightning fixation)
For any type of communication, we all have content or information to package and deliver, hoping for positive results. But without commitment in your delivery, your content is like nitrogen in the air, awaiting lightning to make it useful. The Hopi farmed a dry desert climate. They wisely solved how to adapt and communicators need to do the same.
Consider the amount of misinformation and disinformation today. People are more difficult to convince, so you have to adapt your material and delivery for the best possible outcome. When do you bring the lightning or spark for emphasis and transformation? Adjust to the climate of your audience and give them the nourishment they need. Ya at eeh (“It is good”).
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