13 Dec Start Wide, Then Narrow Your Approach
Whether you’re competing against a worthy opponent at a management committee meeting or delivering a formal presentation, give an overview before launching into the details. Analyzers, including attorneys and other professionals who lead with the left side of the brain, are notorious for building a case or constructing an argument by delivering a pattern of facts. To be convincing, reverse the order and start with the gist or whole idea. This is the way our brains are hardwired and how we best process information.
Another tendency of communicators, especially when they’re feeling on the defensive or vulnerable is to include too many facts or figures or give too much background information under the guise of establishing context. This is what we refer to as TBU: true, but useless details. It’s a tough habit to break.
Try not to go too deeply into the weeds. Doing so takes your eye off the goal. Focus on your Intention and be single-minded about pursuing it. The details aren’t nearly as important to your audience or opponent as they may seem to you. Certainly get the facts right, but deliver the big picture in a self-assured, focused, and comfortable manner. This is the key to being persuasive.
About the Author:
Deborah Shames is a Presentation & Communication Specialist and author of the books, “Out Front” and “Own the Room.” Deborah brings her expertise and experience to women around the world. Her goal is to prepare women of all ages, from millennials to seasoned veterans, with the skills they need to be out front.
In Out Front: How Women Can Become Engaging, Memorable and Fearless Speakers, Deborah Shames shares her personal journey and provides a guide for learning the skills to communicate effectively to any audience. It is now available via pre-order.
To read more about public speaking and tips to overcome speaking anxiety, check out the Women Out Front website.
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