08 Mar GOATS at Attention
Near the end of the 2026 Olympics in Cortina, gymnast Simone Biles and downhill skier Mikaela Shiffrin recorded a TV interview on mental health, which focused on overcoming enormous expectations and pressures. After a total bust in the 2022 Beijing Olympics, Shiffrin had not medaled in her first two 2026 events, leaving the upcoming women’s slalom as her last chance. It was a stressful place to be.
What struck us was the physical impression of these two athletes. While Shiffrin and Biles were dressed casually and the tone was conversational, their posture was anything but. Their spines were straight with chest and chin slightly elevated. This initial impression indicated something of importance was going to be discussed. Their confidence and composure shone through before a word was spoken. It was a perfect example of “Impression Management” and “Executive or Command Presence.” When you create and exhibit this presence, we listen.
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