30 Nov Style or Fashion
TIP OF THE WEEK: STYLE OR FASHION
As we slide into the holidays, we recommend updating your presentation package, in addition to speaking. For us, perception of the messenger is as important as the message itself, including how you show up, literally. In an article by Vanessa Friedman, Fashion Director of the NY Times, she noted the distinction between style and fashion. Fashion is what’s trending in the moment, whereas style is consistency and commitment to an image. When audiences see how you’re dressed, they generalize that you handle yourself similarly. Fashion informs style, but what’s critical is deciding how you want to be seen and perceived.
The actress Katherine Hepburn wore tailored trousers, simple blouses and suit jackets. This look for women was shocking in the 1930’s, but Hepburn worked for almost 70 years and consistently wore versions of the same look.
Keri Russell in the tv series The Diplomat does her version of Hepburn. Her clothing sets Russell apart from the other female actors and reflects simplicity, confidence, and professionalism. Her style is also what a busy ambassador would wear. It is the same for the female characters working in broadcast journalism on the Apple TV series, The Morning Show.
Don’t let clothing upstage you or be what audiences remember most. Wardrobe should direct attention to your face. You don’t want to disappear, but if you want to express visually your attention to detail and big-picture decision-making capabilities, then dress for success.
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